Example of citation within the text
In Coca Cola (2006)....
Example of how the reference for this source should appear:
Coca Cola (2006) Santa handing bottles of Coke to a girl every year at Christmas until she turns into a woman (30 secs). [Television advertisement], ITV3. Screened 01/12/2006.
The following format should be used when referencing TV advertisement:
Company/product (Year produced) Description of advert. (Duration). [Television advertisement], Channel. Screened date.